Acharya Balakrishna: The man behind Baba Ramdev’s Patanjali Company

He is the fraud, cheater , he has a gun without license, his citizenship is questionable, 4 years ago these were the complaints charged against Acharya Balakrishna by the CBI department. But due to lack of proper  evidence & proof complaints were withdrawn in the year 2014 and there is a rumour that he had a courtesy by the NDA government in getting relief from all the cases filed against him.

Whatever the fact now Acharya Balakrishna is the present Chairman of Patanjali company and his present net worth is around  Rs. 160 billion (16000 crore) he ranks 48^th place in Forbes list of richest Indians and 26^th among 339 people’s list bu Hurun India. Many were surprised when his name was published in the list of richest Indians. But the actual reason behind his success is two facts one is Baba Ramdev & the other is his strategy in blending swadeshi ideology & Ayurveda importance in his products which both were well  crafted and executed in most efficient manner which made him to be succeed as a businessman.

 

Acharya Balakrishna’s childhood name was Narayan Prasad Subedi, he born to Nepali Brahmin couples Sumitra devi & Jaya Vallabha in the year 1972 July 25^th. In his early childhood his family migrated to India. Acharya Balakrishna was interested in Ayurveda, Sanskrit & Gurukula education system. His life changed when he met Baba Ramdev at Kanpur Gurukul in Haryana. Around 1995 they started ‘Divya Pharmacy’ at Haridwar & in the year 2006 they established Patanjali Company. 

While stepping into Fast moving consumer goods (FMCG) business Acharya Balakrishna has big dream but he did not have enough money in his hands to run the business. No one dared to give him finance at that time two NRI’S and a local person helped him by giving RS. 60 crore as a credit.

Acharya Balakrishna used Baba Ramdev’s name more rather than his ayurvedic knowledge in developing Patanjali company. By knowing Baba Ramdev’s popularity & his huge followers base Acharya Balakrishna made Baba Ramdev as brand ambassador for Patanjali products which is one of the main reason for the success of Patanjali products. Though Baba Ramdev is the brand ambassador he restricted his stake holding to just 6% & the remaining 94% held by Acharya Balakrishna. Naturally demand for Patanjali products increasing day by day which in turn Acharya Balakrishna getting richer day by day. He knows the pulse of Indians their feelings emotions and this efficiency made demand for Patanjali products at global market. Today Patanjali products are being sold at USA, Canada & even in western countries also. At present Patanjali company has a business of Rs. 50 billion(5000 crore) which may reach 100 billion (10000 crore) at the end of 2017. There is a plan to get Rs 1 trillion (1 lakh crore) business within 2020 this move pose a threat to other companies in FMCG sector in India.

                                                

Acharya Balakrishna dedicated his life for the welfare of the society, as he himself said once upon a time he has no bank account but now he is the chairman for 34 companies & head for 3 trusts. He has also done 41 research thesis by joining with others & including a book written by him.  He is the vice chancellor for Patanjali university located at Haridwar. He has travelled U.S, Britain & many other countries for giving lectures on yoga & Ayurveda. Though Acharya Balakrishna is one of the rich person of India his way of living is simple as he wears a white kurta & a dhoti he owned a Range rover car & you do not find any other luxuries with him. 4 years back he was under the prison but now you can’t meet him without an appointment.